And it scares me.
Men’s briefs are borrowing an old trick from the Wonderbra: companies are engineering their latest styles to provide more of a lift. Why? Guys who wear tighter pants are demanding undies with snugger cuts. Plus, these supportive pouches build confidence or at least that’s how the lines are marketed.
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Slip it on for a lift-and-separate effect (not unlike your girlfriend’s bra).
Um, question. What, exactly, is being separated? And does it hurt?
